For me, keeping up with celebrity and influencer news is everything. Not in the sense that I am completely involved in their lives like reality TV but in the sense that I am intrigued by what they’re doing and how their choices or actions change public perception of them. Lizzo (Melissa Jefferson) has been a champion for body positivity and has been a welcome face in the music industry. Ever since her first hit Truth Hurts, she has skyrocketed in her fame. Recently Jefferson has come under fire for a lawsuit that was served to her by former dancers who worked with the singer. The lawsuit covers allegations of sexual assault and harassment, religious harassment, the creation of a hostile work environment, body-shaming, and many other allegations that painted the singer in a very negative light. The internet, mainly TikTok from what I witnessed ran with the story with many people reading over and explaining the lawsuits, restating accounts of the dancers who served the lawsuit, and people generally shaming Jefferson for her hypocrisy.
After the news was released Aug 1, 2023 Jefferson released a statement to her official Instagram account on August 3, 2023. The statement is a gallery-style post with multiple slides with text on them. The statement attempts to do three things: Displace blame from Jefferson onto her former employees, blame her employees for their own ‘unprofessional’ behavior, and overshadow this controversy by trying to invoke her previous good work. Jefferson’s apology was only posted to Instagram and no official press release or statement was made by her PR team. The apology was not received particularly well by the jury of public opinion, nor was the apology well written by any means. There were strategic points to release a statement after the official lawsuit was released, but the apology did entirely fall flat because of the attempts to displace Jefferson’s blame onto the Plaintiffs. Overall, Jefferson’s response was in general ill taste, and she did not actually provide an apology for the allegations set before her.