Fall is Here!

When we think of fall, we all often think of the leaves changing colors, pumpkin spice and the weather getting cooler. It seems that as soon as September hits all the Halloween, Thanksgiving, Christmas and other holiday items hit the shelves. The fall season gives people in public relations a great opportunity to focus in on all the things that people love about fall. Fall is just the beginning of the holidays to come!

Pumpkin spice has turned into a phenomenon that everyone seems to be a fan of. Dunkin Donuts and Starbucks release their pumpkin spice and fall flavored drinks as early as August 17th. These yummy fall flavors are fan favorites and make for a great add into PR. This can be added into your regularly scheduled content, incorporated into social media captions, etc.

Food is a huge part of the fall/ holiday season and is the favorite part of the season for many people. Tailgating, cookouts, Thanksgiving, etc. are all huge selling points of fall. Food is something that PR professionals can easily work into their clients’ events, services or content. This could be as simple as posting an employees’ favorite tailgate recipe or adding in host/entertaining tips. Social media is largely filled with food pics that people eat up, literally!

When fall begins, so do many of our favorite sports. Sports are a huge market and loved by many. Linking sports to the brand or content can be very appealing through a sports fans’ eyes. Football and hockey both begin in the end of summer/beginning of fall. These are two sports with huge followings that would make for a good attention grabber.

Overall, I think there is something for everyone that takes place in Fall, whether that is the food, the drinks or the sports. Fall has so many fun activities and holidays that work into the public relations world very well.

Halloween & Social Media Engagement

Halloween has just passed and the night for trick or treating and night time parties are behind us. Whether you stayed in to binge scary movies with your friends or family, or maybe you got invited to the best Halloween party in the city, we can all agree that the best part of Halloween is judging everyone’s costumes. Specifically, celebrity costumes.

In a PR perspective, having a celebrity client present an eye-opening costume brings in positive traction to their social media, a source of relevance if they were out of the spotlight for a minute. I’ll be listing some of my favorite celebrity costumes for this year, but I wanna focus on Cardi B’s costume and the attention the designer for the dress has garnered.

Now although a lot of celebrities like to wear multiple costumes up until Halloween, mostly for a professional photo shoot to post on Instagram, Cardi’s unofficial costume for the year has grabbed me by the neck. With nearly five million likes in a day, Cardi’s Morticia Addams costume has drawn appreciation to the designer of the outfit, Natalia Fedner. Her portfolio is already full of A-list celebrities such as Beyonce and the Kardashians, but brand awareness is always a must have when it comes to Instagram.

Now, as for my favorite celebrity costumes for Halloween 2021:

Hailey Baldwin as Britney Spears

Hailey’s dedication to Britney Spears comes in perfect timing as Britney has recently earned her freedom from the conservatorship from her family. The outfits are gorgeous and accurate while the photos are near perfection. 9/10

Megan Thee Stallion as Cruella de Vil

This look was definitely on the more simpler side, but the two-toned bangs with dalmatian spots is a trendsetter. 8/10

Doja Cat as Sara Bellum from “The Powerpuff Girls”

There are not enough words in the world to describe how much I love this costume. Sara Bellum is such an amazing character to dress up as and Doja Cat really pulled this off. 10/10

Chloe Bailey as Betty Boop

I honestly haven’t seen many Betty Boop costumes over the years, but I really appreciate how well Chloe recreated this look. It gives such a homage considering Betty Boop was originally based on an African-American singer. 9/10

Hayley Kiyoko as Kang Sae-byeok from “Squid Game”

Was there really going to be a Halloween this year if someone didn’t recreate the “Squid Game” look? I didn’t think so too, and that’s why singer Hayley did a fantastic job puling this off.

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