When I first heard that we were going to be working with real clients, I was
definitely a little intimidated since I am certainly not a PR professional. However, as
soon as I was told who our client was and what exactly we would be doing for them, it
was pure excitement! Working for a student run agency is like working for a professional
PR agency, but with training wheels. It’s overwhelming at first glimpse but you always
have your peers and professor there to help guide you and learn alongside you, which
is always reassuring to know.
Although the semester goes quickly, there is so much that gets squeezed in that short
amount of time that allows students to leave with an abundance of new knowledge and
really impressive experience. Being a part of a student run agency is a huge resume
booster and really gives students the upper hand. At the end of the semester, all of the
analytics and work done get compiled for students to put straight into their resume. Just
after one semester with 1853 Communications, my resume was already so much
stronger and it helped me when securing an internship.
Guidance for the Future
With experience, comes guidance. Working for a student run agency has really assisted
in guiding me to know where exactly I want to go after graduating. Since the agency
covers such a wide variety of public relations content, I have gotten to test the waters of
the many areas within PR. These areas include event planning, social media,
marketing, crisis communications and more. Personally, I have fallen in love with event
planning thanks to 1853 Communications and the two events I have helped plan and
execute through it.
The best part about working for a student run agency is that it is FUN! Every week I get
genuinely excited about going to class and checking off items on our team’s agenda.
Working for our student run PR agency has been a rewarding experience for two
semesters in a row and I would recommend anyone in the Communications department
to join the team as well! Seeing the gratitude from your client is truly a wonderful feeling.