When we think of fall, we all often think of the leaves changing colors, pumpkin spice and the weather getting cooler. It seems that as soon as September hits all the Halloween, Thanksgiving, Christmas and other holiday items hit the shelves. The fall season gives people in public relations a great opportunity to focus in on all the things that people love about fall. Fall is just the beginning of the holidays to come!
Pumpkin spice has turned into a phenomenon that everyone seems to be a fan of. Dunkin Donuts and Starbucks release their pumpkin spice and fall flavored drinks as early as August 17th. These yummy fall flavors are fan favorites and make for a great add into PR. This can be added into your regularly scheduled content, incorporated into social media captions, etc.
Food is a huge part of the fall/ holiday season and is the favorite part of the season for many people. Tailgating, cookouts, Thanksgiving, etc. are all huge selling points of fall. Food is something that PR professionals can easily work into their clients’ events, services or content. This could be as simple as posting an employees’ favorite tailgate recipe or adding in host/entertaining tips. Social media is largely filled with food pics that people eat up, literally!
When fall begins, so do many of our favorite sports. Sports are a huge market and loved by many. Linking sports to the brand or content can be very appealing through a sports fans’ eyes. Football and hockey both begin in the end of summer/beginning of fall. These are two sports with huge followings that would make for a good attention grabber.
Overall, I think there is something for everyone that takes place in Fall, whether that is the food, the drinks or the sports. Fall has so many fun activities and holidays that work into the public relations world very well.