I worked as an intern for Vizion Group, a Berwyn-based Public Relations agency in the fall semester of my senior year at Arcadia University. Going in, I didn’t expect much of it to particularly interest me and IU wasn’t exactly super excited about it. I treated it as just something I had to do to graduate and that it wouldn’t be something I enjoyed at all. However, the internship turned out to be very enlightening for me, not only about the industry of public relations but about working life as a whole. Even though I worked a lot of hours and put a lot of time into it, I felt like I was able to learn a tremendous amount, while simultaneously contributing good and valuable work to the agency.

            Vizion Group is a small company that runs the public relations work for two major NBC broadcasted events, as well as other miscellaneous events throughout the year. In the Winter and Spring, the agency works toward the Lake Tahoe Celebrity Golf tournament, and in the summer and fall they work to put on the National Dog Show, which was the majority of what I worked on. At first, I didn’t know anything about the National Dog Show, but I learned a lot about the event itself and about the other events that would lead up to it during my internship. I started slowly and my boss gave me a lot of time to get acclimated to what he was looking for me to do. One of the greatest things about the internship was that I got to do valuable things, but without any of the pressure of the quality or the deadlines because my boss was so on top of everything and thoughtful.

            As I grew more comfortable within the first few weeks or first month, the workload would gradually increase, especially with the main event and other events closing in. While there was some “grunt work” or ‘document keeping’ that I had to do, I appreciated a couple of things about it.  One was how every day that I would go into my internship, it would be something new to do or something different than the previous day. I really enjoyed this aspect because even though we were almost exclusively working on the National Dog Show, it never felt stale.

The second reason is that even with ‘document keeping’ I still felt massively involved and in the know of things I never expected I would be. Since my boss was the head of PR for the National Dog Show, I regularly got to listen and sit in on some of his meetings with NBC Executives, people in the Kennel Club of Philadelphia, and other people involved with the event. With some of my roles in the office too, I kept up to date with the handling of promotional advertisements and media schedules which had some big appearances on national talk shows. While I didn’t have any particular influence or decision-making, I felt like I was in the loop and am grateful that I got to see how high-level PR executives work on some of the bigger things in real-time.

However, while at my internship I also got to do a lot of valuable things that would directly contribute to the event. I wrote a blog that was published on the Kennel Club of Philadelphia’s website and also worked on a number of media alerts, fact sheets, and press releases for several things around the main event or other events that led up to the big show. I also even got to write scripts for an award ceremony at the main show but also for the pre-event press conference that was read, as well as writing promotional content after the big show that was published by a big magazine in the world of dog shows. For the event, I was the main one handling the media and VIP credentials and worked the Media and VIP table at the event. There were even more other daily projects and tasks that I had on top of that which contributed to the internship never feeling stale or redundant.

Overall, I got to not only do a lot of things that directly transfer over to the public relations industry, but also got to sit in and experience how high-end PR executives operate. I got to see the balance between the fun and creative stuff, as well as how challenging it can be to manage so many moving parts in a big event. I feel like I have a good idea of what the expectations of me would be as a public relations worker in every capacity and any situation. I am grateful for the experience, and it really opened my eyes to everything that the public relations industry can encapsulate.