The first-ever televised presidential debate between John F. Kennedy and Richard Nixon on September 26, 1960, marked a pivotal moment in American political history. This broadcast showcased and suggested that television could assist the democratic process beyond the airing of 30-second commercials. This historic event demonstrated the power of visual media to influence public opinion and paved the way for how candidates would conduct their campaigns in the future.

The first televised presidential debate reached a then-record audience estimated to be about 70 million. Britannica says, “ Informal surveys taken after the debate indicated that audiences who listened on the radio tended to think Nixon had won, while those who watched on TV claimed victory for Kennedy”. Thus, showcasing the impact of the general public getting to see their candidates and how they carry themselves rather than strictly hearing them. While both campaigns used newspapers, radio, and television commercials, a clear delineation in styles would also impact public perceptions. Nixon’s approach saw him sitting at a desk talking about policy in 30-second commercials. The Kennedy campaign aired over 200 commercials using footage from debates, rallies, and Jackie Kennedy speaking Spanish to attract more Hispanic voters.

In the present day, we see candidates Kamala Haris and Donald Trump in a further evolved political landscape. While televised debates still play a critical role, candidates now operate in a multifaceted media environment that includes social media platforms, podcasts, and streaming services. The ability to engage with voters directly through these channels has fundamentally changed how candidates communicate. 1960 the debate was a singular event, but in 2024, candidates must maintain a consistent and engaging presence across various platforms. They utilize Instagram stories, TikTok videos, and Twitter threads to connect with younger voters, often addressing issues that resonate with their experiences and values. This approach allows candidates to shape their narratives in real time, adapting their messages to fit the ever-changing political climate.

The legacy of the 1960 Kennedy-Nixon debate continues to reverberate through American politics. As we approach the 2024 election, candidates must leverage the lessons of the past while adapting to the realities of a rapidly changing media landscape. The power of image—how candidates present themselves and engage with voters—remains a critical factor in shaping electoral outcomes. In a world where every tweet, video, and post can make headlines, the importance of image and authenticity in politics has never been more pronounced. As voters, it’s essential to remain aware of these dynamics and critically evaluate the messages being presented. The ability to discern between image and substance will ultimately empower us to make informed choices in the voting booth. Remember to register and vote for this upcoming election!