Donate Life Pennsylvania

In January 2020, 1853 Communications entered the Donate Life PA College Challenge.  We were tasked with creating organ donation awareness on our campus and trying to increase the number of registered organ donors in our state.  The agency developed a comprehensive Public Relations Strategy that included special events, a social media campaign, and a donor drive.  The activities were set to take place over one week in early April, 2020.  Unfortunately, the Covid-19 pandemic forced the closure of our campus.  We hope to run the event as we originally planned once our campus opens back up.  Below are samples of some of the promotional material and social media posts that we created.