Public Relations is a super exciting field in high demand of recent graduates. This career is
seen as attractive and exciting (which it is) but often there’s challenges.
Here’s what to consider before starting a career in PR:
Studying communications is an advantage, not a golden ticket!
There is a common misconception that just because you study communications, you are
immediately ready for the work field of public relations. This couldn’t be any more wrong! You
need the ability to cleanly write and communicate, stay on top of news, think on your feet, and
adapt to changes in situations and environments. The best way to get real hands-on experience
prior to graduation is internships! Internships are a great way to dip your toes in the water, as
long as you are applying to the right ones! Remember, this is your time to gain experience
before graduation, not go on coffee runs for account executives. Be picky about where you
apply. They need to value and treat you like a PR professional, not a secretary!
Being tech savvy
Since the pandemic, many firms are adapting a hybrid approach. PR professionals can be
expected to be tech savvy, to an extent. The ability to navigate new softwares and adapt quickly
is required in this new work environment!
The ability to influence people
The power of persuasion is your best friend! You may have wonderful ideas, but if you can’t
persuade a client to love it just as much as you do, this isn’t the business for you. Pitching is a
regular task in public relation firms. Whether it is to your boss, your client, or colleague,
bouncing ideas around to find a perfect pitch is a part of this job. A little confidence can go a
long way!
Consuming media like it’s your job!
Sites such as PRDaily turn into “that” friend that sends 15 text messages instead of taking the
time to write their thoughts into one. Notification after notification will come across your phone
everyday and you will take the time to see what’s going on! Consuming media gives PR
professionals a better chance of staying ahead of new trends, crises, and information that could
potentially affect your clientele. This extra effort to stay ahead of the curve will make the
difference between you holding a bachelor in communications and being a true PR professional.
Ethics play a part
The six fundamental values of ethics in public relations are advocacy, honesty, expertise,
independence, loyalty, and fairness. Remember, you are representing companies and
individuals who do not have the same morals as you. There may be times where you don’t
agree with a client’s decision. That is completely normal! This is why you should be picky about who you work for. At the end of the day, you want to work for a company that hears your voice and allows you to pass on a project that makes you uncomfortable.