Whether you are a sports fan or not, I am sure that the topic of the 2023 Super Bowl came up more than once or twice in past few weeks. Along with the NFL marketing team, we have Public Relations to thank for that.
The Super Bowl is one of the most anticipated events in sports. It is the biggest stage for the best of the best in the NFL to compete for the championship. This year, the Philadelphia Eagles and the Kansas City Chiefs faced off for the title.
The Chiefs ended up taking home the Lombardi trophy, and for the Eagles, it was a heartbreaking end to an otherwise incredible season. Their last Super Bowl win was in 2018 and fans were counting on them for another. When it comes to image, the team relies on their in-house PR unit to keep the Eagles name known in a positive light.
The PR teams of both the Eagles and Chiefs helped promote the Super Bowl in a variety of ways this year. They wrote press releases, managed media relations, and organized press conferences. They also worked to build relationships with key journalists, and other stakeholders to help spread the word about the upcoming event. Additionally, PR professionals created content for social media campaigns, developed creative strategies to engage audiences, and monitored media coverage to ensure that the Super Bowl was being represented accurately. Even after the loss of the Eagles, strategies for positive social media posts have helped fans keep their loyalty to the team.
The Eagles’ in-house PR team has helped the outcome of the loss of the Super Bowl by focusing on the accomplishments of the Eagles throughout the season, highlighting the great plays and successes the team had, and looking towards the future and building excitement for the next season. The PR team continues working to create positive press and coverage of the team, highlighting the players, coaches, and staff that worked hard to get the team to the Super Bowl.