One of the key drivers behind Topicals’ success is its founder Olamide Olowe, whose inventive
approach to marketing has set the brand apart from competitors. Olamide consistently pushes
the boundaries of traditional skincare advertising, using creative storytelling to connect with
her audience.
For instance, Topicals recently launched their “Faded Bar Soap”—a product designed to treat
dry skin and hyperpigmentation. The soap sold out in just 15 minutes after its launch, a
testament to the strength of its marketing. The promotional campaign featured a dark-skinned
model known for embracing her hyperpigmentation, underscoring the brand’s commitment
to inclusivity. The campaign also cleverly featured rapper Flo Milli using the soap while washing
a car at a car wash, turning an everyday act into a fun, quirky advertisement. This unexpected
concept—pairing skincare with an unconventional visual—was both original and creative,
capturing the attention of consumers in a way that typical skincare ads might not.
Olamide’s ability to turn everyday skincare routines into cultural moments is what truly sets
Topicals apart from other skincare brands. Many skincare lines focus on simplicity and
aesthetics, but Topicals goes further by using storytelling and humor to connect emotionally
with consumers. It’s this unique blend of creativity, inclusivity, and influencer partnerships that
positions Topicals as a standout in the crowded skincare market.