As a student of Arcadia University, I’ve been involved in a large number of projects that involve
collaborative effort. I’ve recently joined the university’s Locomag group as of the spring
semester of 2026. This is a blog campaign that is entirely student run, and is overseen by
professor Michael Dwyer.
Myself and a number of other students have worked together to produce blogs related to our
first topic of the semester being called “we are unc.” For those unfamiliar with the term, it’s a
slang word used to describe somebody who is at least the age of twenty. Of course that does
not mean “uncle” but its synonymous title refers to the fact that the person is decently old and
out of date. We’ve taken that term and applied it to our blogs as an overall theme. My own blog
is titled “The Wii came out in 2006” which I’ve nicknamed at the bottom “Wii are unc” as it’s a
play on the title of the Nintendo Wii gaming console. A number of students have produced blogs
of equally nostalgic topics.
These topics felt right at home to me as they remind me of a simpler time, and that’s when it hit
me. A log of these blogs could be applied to a PR campaign with the idea that they establish a
major connection between the content and the audience. I’ve noticed that a lot of major
companies have aimed to build a solid relationship and reputation with their customers by
creating a product that they enjoy. To the point that they’ve ended up making major cultural
impacts on society. The Nintendo Wii is but one example of this. Nintendo knows their
customers have come to expect them to make high quality video games because that’s what
they’ve become known for.
Now one may argue that this actually relates more to the marketing side of things compared to
PR. However I would say that talking about something successful is very important for any
company as it shows they’ve established a presence in the market. One of my colleagues in the
blog campaign wrote about many different old movies made by companies that are still popular
to this very day. If those companies were to shift away from what’s garnered them such a
positive reception, it would not be well received by the general public.
Looking deeper, I think this idea of nostalgia as a public relations strategy speaks to something
broader about identity and trust. When audiences recognize a reference from their childhood,
they are not simply remembering a product; they are remembering who they were at that time.
That emotional recall builds credibility because it signals consistency. A company that
understands its past successes demonstrates that it understands its audience as well. In the
case of gaming, it may involve families gathered around a television, waving controllers and
laughing together.
Those shared experiences created memories that extend far beyond the hardware itself. By
highlighting those memories through blogs and campaigns, we are essentially mirroring what
successful brands already practice. We are showing that culture, community, and
communication are inseparable, and that effective PR is rooted in genuine connection rather
than empty promotion. This approach strengthens loyalty and encourages long term
engagement with diverse audiences.