The Super Bowl took us all by surprise this year when Rihanna made her appearance at the halftime show. There are a lot of people who had mixed feelings about the show itself, or just straight up didn’t like it. Despite whether you liked it or not, there is no denying that Rihanna was smart and took advantage of the opportunity that she was given. Not only did she choose that time to announce that she was pregnant, but she also chose to use that time to promote her company called Fenty Beauty.

Fenty Beauty is a make-up company that was founded by Rihanna. While Rihanna wasn’t offered cash for her performance, she certainly didn’t miss out on the chance to make some. During her performance, she took out her instant setting and blotting power to touch up her face. According to Nielson, there were over 113 million people watching the super bowl. Her strategy of promoting her product helped increase the net of Fenty Beauty to around 44 million dollars, according to tribedynamics. Rihanna knew the opportunity that she was given and she wasn’t afraid to use it to the best of her ability.