Have you ever wondered how advertising, public relations, communications, etc. are in other countries? I never really wondered too much about it until I visited Ireland in May 2022.
While shopping, I noticed how differently they advertised their products. I could not really tell what most products were unless I got a good look at it, I am not sure if that was the goal to have more people pick up the product, but I was so used to automatically knowing what everything was in America based off of the huge colorful bold letters that pop out in your face.
To advertise the country as a whole, there is a huge focus on the Cliffs of Moher. Mostly every post, newsletter, etc, that is advertising the country always mentions the cliffs. It is very different from America, considering how big it is no one would really be able to pick one tourist attraction to bring in more tourists.
Where I was staying, a very small town in the county of Clare called Ballyvaughan, advertisements were basically nonexistent. In such a small town, the only thing I really saw that was advertising anything was a small board in the only grocery shop in town, basically promoting farmers markets and charity events.
It was amazing to see how other countries live not so engulfed by huge companies and advertisements taking over everywhere, the main thing they really cared about in Ballyvaughan was supporting each other and staying local. It was such a huge transition for me considering I was born and raised in Philadelphia. I would love to visit Ballyvaughan again some day, and even explore the rest of Ireland to see if different parts of the country are the same or different when it comes to advertising and all. Ireland is really a beautiful country with lots to do, they even got me advertising the whole country for them!